Finally Suwon city got an art museum by 8th Oct. But sadly, it was a problem that citizens couldn't have good feeling about its identity. It has background stories.
Its name is 'Suwon Ipark Museum of Art'. 'Ipark ' is an brand name of Hyundai Development Company(HDC). It usually named to their apartment buildings. HDC has built this museum for donate to Suwon city. It costed about 2560 million $. We knew that company wants some advertising effects on this donative construction. But multiple citizens disagreed about this decision.
So I have planned this identity renewal. This identity won't have its oppurtunity to be used. But I just wanted to suggest about an art museum which citizens would like it.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/af0e9d157a84a37b8636186d_rw_3840.jpg?h=e75bc85de9ad813d8bc3bad90a407c52)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/1eead5db71ac0d0480c11fb6_rw_3840.jpg?h=63b9aa78f824195d8709bd34cad3457c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/8f07d23e11af4570c47c48fd_rw_3840.jpg?h=b536090fd889742a8fbff00ee854b3ac)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/825af3de8494a93fbe28c31c_rw_3840.jpg?h=3b78881a8fb5616a561ce3d464a67c67)
Renewal Identity
The museum was located near Hwaseong. Hwaseong is a famous landmark of suwon. It is a fortress about 200 years ago.
Many citizens were having good times with their family in this area. This is the reason why museum is located in there.
So I thought this relationship between museum and fortress would be the clue.
So I thought this relationship between museum and fortress would be the clue.
For the museum logo identity, I designed it by its shape and texture of the wall of fortress, people to feel it as a suwon city's own museum.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/603ba0b72a68a2a3839c1611_rw_1200.png?h=4b46e7f7955d8d806532f13ea6cefad8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/c4f2ad594eb7107a742b12ea_rw_1200.png?h=da88ba1d2509be662b4d1d5216306f2c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/fd1359eb3b22bdf865e80b38_rw_1200.png?h=f4cc16250bdab03f3c5a34071b9eba9f)
Stationary Design
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/052ffa61fd34ad207d2294d7_rw_1920.png?h=2020d4fed2dbdbb539490200f9f3f2bf)
Opening Exhibition Posters
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/595b668b974f161e90358d09_rw_1920.jpg?h=c6314a91877297bb5716b5b84e955af5)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b6e9ff66f83d808d8bb44f10583df78c/a34ba68434ba9c81a618fe5c_rw_1920.png?h=c642fd7a197790f4c281c28795c3bf54)
Thank you!